hi I'm Joy (or JJ) - originally from Hawaii & now sharing stories and interviews with "good people doing great things in Japan". Topics are positive, building on what we can do to find a better balance between the needs of people and planet with profits (= more sustainable).

The content here highlights sustainable innovation, culture, and travel insights as well as creative arts, craftspeople and artists.

My regular job is as a sustainability focused travel consultant, writer, advisor, educator and tour guide for bespoke tours in Hiroshima. Seek Sustainable Japan is a passion project to highlight the positive, more sustainable CAN DO ideas in Japan and talking with the amazing people behind the ideas.