Founded in the first days of the full-scale invasion, the Ukrainian PR Army is an independent non-profit initiative of Ukrainian PR and communication experts and journalists who help the world’s media to tell the actual truth about the Russo-Ukrainian war through stories of Ukrainian eyewitnesses, experts, and authorities, and build a proven image of Ukraine as a democratic, independent European country.

We’ve facilitated over 5000 publications in the past year with 7,3 bln reach.

Where are our people? is a global campaign by the PR Army aimed at uncovering Russia's planned policy of forcible deportations of Ukrainians. The campaign’s mission is to highlight the topic of forcible deportation of Ukrainians to Russia in the discourse and to urge the necessity of a sustained pressure on Russia and world human rights organizations until the deportees are returned.

Our Awards

In March 2023, the PR Army’s efforts on sharing voices of freedom were recognized as the Best in a Crisis PR Week Award. This professional U.S. PR award is a proof of our hard work over the past year.

“Fighting with Our Words,” an advocacy campaign conducted by PR Army and Plus Communications in the US, received the platinum SABRE AWARD for the best PR campaign.

We also received an honorable mention at the PR News Awards as the Non-profit Team of the Year.

Moreover, PR Army was shortlisted for the Emerging Europe Awards in the Media Freedom and Responsible Reporting category.