In the foreword of the book, Ultimate Guide to Influencer Marketing, by Eric Butow and Stephanie Garcia, Neal Schaeffer contends that influencer marketing is "one of the most powerful and yet least understood marketing channels."
The book releases to the public on May 7th, but you can pre-order your copy now to grab the inside scoop on this fascinating and timely topic first.
AND THE BIG NEW IS, I'll be talking to Stephanie Garcia LIVE to find out a LOT more of what the book brings YOU, next Thursday, May 9th. (Stay tuned.)
Jump on my YouTube Channel, YouTube.com/@Sue-Ann so you get notice:)
It's going to be so great to get all the deets directly from Stephanie so we can grab a better understanding of this "influencer marketing" thing and learn how to use it to benefit our business and clients. Maybe you're an influencer and need to discover how to price, market, and find the right sponsors or partners for you. It's all here. In detail.
About The Ultimate Guide to Influencer Marketing
This book isn't a fluff piece about the concepts behind influencer marketing. Quite to the contrary, it's both thoughtful and comprehensive and covers the topic intensely from both sides of the table. In the book, Eric and Stephanie break down everything into the steps it takes to make it happen and they share some of the good, bad, and ugly instances to help you avoid pitfalls.
I like the chapter wrap-ups for "what you learned," and love the addition of a glossary in case anything slips by you need to look into.
Here are some of the key topics you'll find in the Ultimate Guide to Influencer Marketing:
All the Reasons to Invest in Influencer Marketing
What Products and Services Work Best with Influencers
How to Fit Your Business with the Right Influencers
Why Micro Is Coming In and Macro Is Going Out
Four Tips for Reaching Out to Micro-Influencers
How to Build a Strategic Partnership with Influencers
Types of Influencer Collaborations
Why Pay Attention to Influencer Marketing?
The influencer marketing industry is set to be worth $22 billion by 2025. That’s big money.
And for small businesses, this is a golden opportunity to start working with influencers and creators. They’ll help promote your brand and sell your products.
But what type of influencer should you use? And what channel will work best?
Social media marketing experts Eric Butow and Stephanie Garcia cover this and so much more in their new book, the Ultimate Guide to Influencer Marketing. And did I mention, templates? Yes, ready for you to use campaigns and marketing strategy, social media marketing, lead generation, and more is laid out in step-by-step detail. The explanations to each component, the richness of the content, and the walk-you-through guide make this book a must-have for your business or agency.
I can't wait to ask Stephanie more about this in a LIVE interview on The Marketing Mirror on May 9th. Look for more info, promotions, and details coming out...
Let me know if you have any questions, or join us and ask LIVE, next Thursday, May 9th. Woot woot!!