In starting a NEW YouTube Show (The Marketing Mirror in case you haven't been paying attention! lol) on the regular is daunting enough. Monetizing it is even more distressing, especially if you're as clueless as I was (am?) about all of it!
But, don't worry digital friends and creators, because Mike Allton and his new podcast, Partnership Unpacked has you covered on all things partnerships. Mike is the Brand Evangelist for Agorapulse where he is primarily responsible for managing influencer and vendor relationships, so he's been busy getting a lot of practice in the trenches with building partnering relationships and showcasing partner business and business leaders for sometime now.
I'm pretty sure his guest Justin Moore who gave us the Sponsorship Wheel you see above is speaking this week at VidSummit so it seems there are a whole lot of others that agree with me that his system is pretty ingenious. What I like the most about the whole thing— from listening to the podcast and checking out other material for awhile now too— is that there are two VERY important points to know.
1- It is a little of the wild wild west out there right now about how the terms and expectations, conditions and specs for any given deal is put together. That is to say, and I feel this is uber relevant to know, there is no set standard or one way of working with your sponsors and partners.
2- Customization is the key. The end all and be all is creating an exclusive and mutually beneficial deal and that means meeting the needs of the sponsors and partners you work with as well as taking on the responsibility of cultivating the right knowledge of them to provide shat they're looking for or need. I know it's a surprise that what THEY want and not you is what comes first!
Figuring those two points out is the answer to the puzzle for starting to put Partnership and Sponsorship Packages together for your business needs.
Let's face it, a little support to back up your creative efforts means everything. It's one of the reasons I started (restarted, really) this page and hope to build a sweet little community here, too! Look for Membership opportunities for exclusive content coming out soon on this page!
But for now, let me help you by sharing the complete system that Mike and Justin talk about in the podcast episode I learned soooo much from. Of course, I wrote a complete post called, How to Get Sponsors and Partners Who Love You on the Write Mix for Business blog and I think you'll learn a ton from checking it out... I know I did! Thanks Mike and Justin...