If creating content that connects and building your influence with a meaningful purpose matters, you're going to love this exclusive note from digital marketing all-star, Stephanie Garcia.
Today, I’m unlocking some sweet secrets from Stephanie in this treasure pulled from a tiny cubby hole hidden deeply and inconspicuously inside "The Marketing Mirror.” Unearthing and sharing her sweet and smart tidbits are as much for me right now as they are for you. This is truly secret footage, first release!
Not only is Stephanie a marketing and MC-ing rockstar, she’s also brilliant, intuitive, and kind. She’s definitely a friend to the show, an inspiring colleague, educator, and continuous learner, willing to sprinkle her vast knowledge and skill in colorful, sparkling digital confetti that stretches far and wide, and out into the real world to enlighten many.
I’m pleased to share some insightful secrets from Stephanie, but the video in her words is THE BEST to take in … and then lean into …
On Creating Content
Let Your Joy Shine: If your content creation process sparks joy for you, it’s likely to resonate and spark joy for your audience, too. When you’re personally invested, the energy and passion are real.
On Finding Influence
Align With Your Values: Knowing what you stand for (and what you don’t) makes it easier and more fulfilling to share your message. Values bring clarity to your content strategy, brand vision, and business direction. They act as a beacon of who you are and who you’ll attract, giving a clear voice to how you’ll do business.
Stephanie says it this way, “When you stand firm in your values, talking about what matters becomes effortless.”
Experimentation and Exploration
Find Your Fit and Style: Stephanie encourages you to try different mediums— livestreaming, videos, blogs, or newsletters— until you find what feels right. It’s not about what’s easiest, but about what excites you and fits your style, she explains.
Further, she suggests you become the Marie Condo of content creation by keeping what brings you joy and letting go of what doesn’t.
Your Takeaway this Week: Ask yourself what truly sparks joy in your creative process. Don’t be afraid to try new formats and always infuse your personality and energy into your work. Stack your creative process and joyful content design onto your core values, and produce content that truly connects on a deeper level.
Like I said, there’s a lot of wisdom in this short video, but since I dug it out for us, you’d better go ahead and take a look for yourself!
Psst... Let me know in the comments below if Stephanie's nuggets of wisdom resonate with you as much as they do with me... especially right now as I make my comeback! Thanks for your kind support:) Sue-Ann