How to Market Multiple Offerings & Services with Side Stacking Authority Vs Listing 101
As an Authority Stacking expert, I love showing others how to leverage the profitably power of creating lucrative landslide sales with positioning multiple offers and services in a bulk-brand demonstration. Normally, I would recommend listing and stacking like a Linktree presence within articles, blogs and more.
See Article Examples Below...
As my concepts evolved around this focus, I was guided to share side-stacking vs listing like in the articles examples above.
So, what does side-stacking your authority look like for marketing within articles or blog posts?
Here's an excerpt example below from my article What’s Been Brewing Beneath the Surface in the Backlinks of SEO? Welcome to the Cross Industries Caffeinated Underground Experience, where I use a combination of side-stacking and listing.
The platforms or product(s) will be hyperlinked in this paragraph in a word, theme or phrase instead of a listing format.
Excerpt...
Imagine entering an underground portal with several caves that are each representing a coffee shop branded for a specific industry. Well, this experience provides just that. Providing brews from the Cross Industries Coffee Empires as their chief distributor, you can get niched focused themes from coffee lovers, florists, money making, millionaires, black billionaires, entrepreneurs, writers, also the general book lovers, lawyers, magnates, black owned businesses, Transformers fans, spirituality, faith, and so much more. There’s practically a coffee themed platform on their featured Blogger/Blogspot sites for over 100 themes including those who serve in the coffee industry.
Just to give you a taste, below are a few of the platforms they feature for you to explore. Just click on the titles to enter each site.
Authority Stacking Platforms with Listing
Explore & Caffeinate…
The Caffeinated Crown Commerce Queendom
Bees & Butterflies Brews & Books
Black & Brewtful Coffee Biz Branding Empires
The Jehovah Java Jireh Experience
The power of side-stacking is more simplistic and seamless in format, makes for an easier read and invitation to click hyperlinks whereas, the listing, though extremely effective can seem a bit much when there are several products or platforms being showcased as a multi-option experience. However, they both work great independently and collectively.
I still recommend leveraging both; however, the side-stacking is really beneficial when you want to focus on a main theme or signature service or product and then use the hyperlinked words, themes, articles or offers in a sentence-to-paragraph flow will position every offer in its rightful place so that your sides don't overshadow your main marketing attractions. No different than going to a restaurant and ordering a main dish that has sides. The sides help to make up the dish, but they aren't the main course element of the dish.
So, when marketing multiple offers and services, decide what are your main and minor offerings for side-stacking your authority. If you want to market a cohesive experience for buyers, consider marketing and experience vs offers. You can do this in an ecommerce marketplace or online education format. Look at yourself as your own versions of Amazon and Skillshare. When people visit these sites, they expect a variety of categories options as either an online mall/marketplace or a continued education academy/university with different schools of interest.
Again, both authority stacking formats are great and work well for monetizing your marketing momentum; however, if you want a more simplified way to position your offers without looking like you're listing several products, platforms or even publications, try side-stacking with categories or core themes.
If this blog post has been inspirational and you would like to show your support, please consider buying me a coffee on my Buy Me a Coffee page, here’s my link MAJESTY AliNICOLE WOW! (buymeacoffee.com).
Related Authority Stacking Product to Consider... The Ultimate Royal Flush Checkmate Authority Stack Expert Factor Info Seminar
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