Blogger has been around since 1999, making it one of the oldest blogging platforms. Despite its longevity, many people wonder whether it is still a viable option for making money, some are quick to diss it.
But, the short answer is yes (if I rely on the fact that I've been designing websites and themes for creatives for the last 8 years now), the level of success depends on the monetization strategies used.
While Blogger does not offer the same flexibility as WordPress, it has its strengths, especially for beginners who want a simple and cost-free way to start blogging.
In shocking revelation, this business itself would not be around if it weren't for well, Blogger. And I don't say this because I sell some really good blogger themes but because when I first started out, I was on blogger for 4 years.
This article explores various monetization methods, limitations, and best practices to help you make the most out of your Blogger blog.
When you are considering starting a blog with Google's Blogger platform, it can be scary if someone tells you that blogger is not a good blogging platform, one of the most common reasons cited is not being able to monetise your blogger blog effectively or at all. The other one is that you do not own your content on blogger.
And so, I've decided to help you understand why the statements above are not true. You can have a blog on blogger and you can monetise it effectively and even to great lengths. It's no different from having a blog on any other blogging platform. You do own all of your content too.
I'm here to prove to you that it's not only possible to run a blog successfully on blogger but also your entire business if you know what you're doing. But more on that in a moment, let's first learn why blogging on blogger does not affect your ability to be able to earn from your blog.
How do bloggers actually earn an income from their blog?
I've actually given you a bit of a spoiler already. Bloggers earn from their content. Most bloggers that earn an income from their blog do so by mainly the following these main streams of monetisation:
Advertising using an ad network or selling direct ad spaces on their blog.
Affiliate marketing
Selling services/products
Paid sponsorships/Brand sponsorships
Donations
Now that you know how bloggers actually earn from their blog, you should be able to assess why blogger and how lets you incorporate all these forms of monetisation.
Blogger terms of use and content policy are simple, they do not state that they own any content you create on their platform or limit your use of their platform in a way that you would not be able to use these mentioned streams of monetisation.
Now, my question is, do you still feel it's not possible to monetise a blogger blog? I used to run this very blog on blogger, I had been able to monetise it using all mentioned streams of monetisations. And it's not just me, there are other bloggers on blogger who make a part-time and/or full-time income from their blogs.
In my 8 years of working with bloggers on the blogger platform I've seen them all being able to monetise their blogs, in fact, I believe that they do have somewhat of an advantage, you know. And I'd like to prove my point, so here we go.
Why bloggers on Blogger may have an advantage over other bloggers who use different blogging platforms?
It all really comes down to how Blogger is made and who owns it and how it is a free to use platform. This is where you can really see how much of an edge you get if you use Google's Blogger platform.
Let me explain more about this:
Out-of-the-box blogger is SEO friendly, with means to be able to make it even more so. You can add meta tags, custom robots tag and enable meta descriptions and so much more. It's easy and most of it is just a few clicks away, not very complicated.
Blogger is free. This makes it a great choice not only for those on a budget but even those that do not have budget constraints. Whether you are a new blogger or a more experienced one, blogger is a platform which allows you to host your blog for free forever. It doesn't matter how many visitors you get - which on other platforms cost you, the more traffic you have the more resources you use and then the more you have to pay. And the best part about having a free platform is that you can invest your budget into other things like a premium blogger theme that makes your blog look more professional, or a logo — the same money you would have given away to your blog host if you were on another platform.
You can easily integrate AdSense into your blogger blog. In fact, there is an earnings tab that tells you if your blog qualifies for AdSense if it does you can sign up with a few clicks, it's easy and you can start earning a passive income right away if you have enough audience on your blog.
Blogger is affordable. Custom services and tech support for blogger is usually more affordable than for other platforms. I offer tech support and services for the blogger platform. (to get in touch go to my shop > scroll down towards the end and send a message via the contact button)
Blogger is simple and easy to use. It's straightforward. You can create pages and you can create posts, you can categories them and a lot of it is drag and drop. The rest is just clicking of buttons here and there. Support is available through the official support forum, or you can even get in touch with me (I'm a product expert who volunteers in the official support forum too.) And if all else fails just write about it in the comments section of this post and hopefully I'll have a resolution for you.
Blogger is truly versatile and offers room for many customizations.
These are just some of the advantages of blogging on blogger. I feel the community over at blogger is really good. Personally, for me, I've made long-lasting connections with many of my clients and the people in my membership groups, I regularly connect with them and answer there questions.
I know you may still be feeling a bit apprehensive or hesitant even when it comes to choosing your blogging platform, you may have heard things like blogger isn't customisable, or it lacks plugins and more. I'd like to address some of these fears that make you feel like you're missing out.
What are the most common myths attached to the blogger platform?
Let's start by discussing some blogger myths that you may have read everywhere but are actually not true:
Blogger owns the content you create: No, that's not true. As I mentioned at the beginning of this blog post, blogger's terms of service and content policy never indicate that they own the content you create.
Blogger does not have plugins: That's true. But the thing is, blogger is made differently and does not need plugins. It uses widgets and you can code in almost any custom functionality you might need on your blog. Personally, I have custom features and codes added in that help me make click-to-tweet sections, tables, buttons and more (my themes already have many of these in-built). You could have them installed on your blog too, I offer these as part of my services and they are usually a one-time setup. Moving forward, you just have to copy and paste code snippets in your blog posts. I've helped clients add star ratings, Facebook like buttons, recipe indexes and more.
Customisation options are limited: This used to be true because bloggers gives you only a handful of templates to choose from. And without coding knowledge, it was quite limited what you could make your blog do. But now, you can choose from a variety of blogger templates that are fast, SEO-optimised, and look beautiful on all devices as they are responsive. The best part, they are very affordable!
Blogger templates are not optimised for SEO: SEO is a vast topic, to think a template can help you get a Google Page #1 rank shows in of itself your lack of SEO knowledge. There are many on-page, off-page and technical aspects of SEO and they keep changing apart from some basic ones. My own line of blogger templates are SEO-optimised to the point they can be. My clients do report an increase in traffic after using one of my templates and I believe most of it is to do with a good code-structure and the design of the templates that make them look professional. Many people have commented on my themes that you can no longer tell the difference between a blog designed on blogger or any other platform and that's because of how customisable the nature of the blogger platform is!
You can't sell your products on Blogger or have your own store: Back in the early 2000s the options were truly limited, but now, you can sell directly on your blogger blog. Physical or digital products. Even your own services, for that matter and it's one of the most affordable ways to sell online through your blogger blog. If you don't like this solution you can even use other solutions like blogger shop set-up that I offer to my clients. It's a shop hosted on a blogger blog, managed and maintained by you. I offer free training, advice and consultation if you opt for this package. If you want to see a demo of the blogger shop and what yours could look like please get in touch with me by going to my shop > scrolling all the down and using the contact button. The blogger shop we set up for you is customisable and you can choose from a range of designs and costs only a one-time setup fee instead of a monthly recurring fee!
Blogger is old and can be shut down any minute by Google: Blogger is old, but it keeps receiving many updates. In 2022-23 blogger dashboard received a complete revamp and now it boasts a mobile responsive structure and many new changes. I would doubt Google wants to shut it down after it is spending so much time re-vamping things around. But in the scenario, years later, if Google decides to shut it down, I'm sure it will give us options to migrate our data and enough time to do so as well. Companies and products are shut down and abandoned all the time, but I don't think its time yet for blogger as the community here is thriving.
Now, let's get back at the question we began with. Is it possible to monetise your blogger blog? I believe knowing what you know now, you should already know the answer, but let me make it clearer for you.
Can you actually monetize a blogger blog?
Yes, yes you can! And you'll have the tools available to do so as well. I've mentioned many resources here that can help you get started and effectively monetise your blogger blog. The beauty of starting on blogger is that you can experiment with it.
Just start and find out if blogging really is your thing, I feel it's a great option for bloggers and service-based entrepreneurs. The best thing is, it's free so you won't have to feel like you're running out of budget and everything is so costly. You won't feel money holding you back from making your dreams a reality.
And the best thing? Your blogger blog can grow with you. Once you get how things work around the blogosphere, and your blog starts to grow you can invest back in it, you can start to sell your own products, services and more.
As a web designer and developer, blogger is my platform of choice for bloggers and some service-based entrepreneurs. I feel it accomplishes everything one may need to run a successful blog or freelance business.
Conclusion
Now you already know its more than possible to monetise a blogger blog and now you also know why you should start a blog on blogger. I really think you should be able to make an informed choice that isn't influenced by someone wanting to make money off of you but backed by actual advice.
If you’re wondering whether Blogger is a good platform for making money, the short answer is yes—but with some conditions.
Blogger is free, easy to use, and reliable since it’s backed by Google. You don’t have to deal with hosting fees, security updates, or technical headaches. Plus, it integrates directly with Google AdSense, making it one of the easiest ways to start earning from ads.
But here’s the catch: Blogger isn’t for everyone.
If you want deep customization, advanced SEO tools, or plugins, WordPress is a better choice.
If you plan to build an e-commerce store or a full-scale business website, Blogger will feel restrictive.
However, if your focus is purely on blogging, especially in niche topics that can attract organic search traffic, Blogger can be a solid, low-maintenance income source.
Who Should Consider Monetizing a Blogger Blog?
Blogger is a great fit for:
Hobby bloggers who want to turn their passion into income without spending on hosting.
Beginners who want to test monetization strategies before committing to a paid platform.
Niche bloggers (e.g., food blogs, personal finance, tech reviews) who rely on SEO traffic.
Writers who prefer a clean, distraction-free blogging experience over complex site management.
If any of these sound like you, Blogger can be a great starting point—as long as you use the right monetization strategies.
☞ Join my blogging memberships to go from $0 a month to $100/month for just $2/month.
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