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DEFINITION OF A GOOD STORY Characteristics of a Good Story: Emotional Connection: The best stories move people—whether it’s through joy, empathy, or inspiration. Emotion is the gateway to loyalty and lasting impressions. Authenticity: A genuine story doesn’t just "sell"; it resonates because it’s real. Audiences are drawn to honesty and vulnerability, not perfection. Clarity and Focus: A s...
How using your story helps your business succeed.
May 18, 2025
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