This Week in Social Media: The Goss

Yo, social media peeps, it's your girls coming at you with the latest and greatest in the world of likes, shares, and hashtags. This week, we've got some juicy news on all your fave platforms, so buckle up and let's dive in.

TikTok: Longer Videos and In-App Purchases

First up, TikTok is making moves to keep creators creating and users swiping. With their new beta Creativity Program, TikTok is rewarding creators who make videos that are a minute long or more. Plus, they're testing out a new direct purchase flow, so you can buy stuff without ever leaving the app. Will it work? Who knows. But it's worth keeping an eye on.

Instagram: Influencer Chats and Ad Tips

Instagram's got some new features for influencers, too. They're testing out a new broadcast channel feature that lets influencers send out mass DMs to their followers. And if you're an ad nerd like us, you'll be stoked to hear that Instagram's dishing out some new advertising insights to help you step up your game.

YouTube: Shorts Replies and More

Over on YouTube, they're still trying to make Shorts happen. This week, they introduced Shorts replies, which lets creators reply to video comments with their own Short videos. It's a cool way to get more interaction and maybe even some new subscribers. Plus, they launched a new feature called Shorts Replies. They're really trying to make Shorts happen, huh?

Meta: Verified Accounts for All

And last but not least, we've got Meta in the house with their new verified checkmark program. You can now purchase account authentication for both Facebook and Instagram, complete with that coveted blue checkmark. Will it be a hit? Only time will tell.

Pinterest: Learn to Pin Like a Pro

And because I'm feeling generous, I'm throwing in a bonus story. Pinterest is upping its game with its refreshed Pinterest Academy. It's an e-learning platform that teaches you everything you need to know to run successful campaigns on the social network. And let's be real, who doesn't want to pin like a pro?

That's it for this week's social media roundup. Stay tuned next week for more goss and hot takes. Peace out!