I love that the ideas shared in the original set of videos for The Marketing Mirror resonate with many of you, and the reviews are thankfully lifting for the big awakening I'm having doing a consistent show with a themed topic. 
I'm surprisingly loving it for the most part, but I can't say it isn't hard. Part of the pressure I'm feeling is sure to stem from my insides alone, and my extreme desire to create a worthwhile, worth-watching, valuable collection of content assets viewers (YOU) want to consume— a challenge.
Let's just say there's a LOT to it and even more as I get set to relaunch because I'm trying to get a few things set and in place, but also taking a little extra time to thoughtfully and meaningfully create a few show assets, and even plot usable systems for a few framework kinds of things so I can design and produce better content without having to take time or burn thinking on repeatable tasks and to-do's.
Slow down your marketing to speed up (thanks, Ann Handley) is a core message I share in the show videos, so I'm taking the advice seriously. But it's also advice I often share with clients.
“Really good tips and advice. I particularly loved the “Slow Down to Speed Up” -#marketing suggestion, and that we must invest in learning and listening to our audience. They are ever-changing, as well as our approach to reaching them.”
~ Janine E. Payne
As I continue to produce and learn more, it only seems like the to-do list is no longer a sticky note size list, but more resembles a rolling toilet paper tube unfurling to fill a room. The thing is, this round of shows will be another round of learning and improving. It will continue to evolve out loud, publicly.
I only wish it was at the point I aspire to now, but I know that it's going to take work and more work, imagination, humble pie, practice, reiteration, bloopers, and growing pains while you watch.
“Love the creativity and effort Sue-Ann Bubacz puts into each episode, along with great marketing advice.” ~100TV Network
So, learning together is what the digital adventure has been so far, and why I want to include YOU in an exciting learning and growing together opportunity with the brand new ridiculously inexpensive ($100/year or $10/monthly) Membership Level 1 opportunity.
This NEW membership is just starting NOW with the relaunch of The Marketing Mirror, and I'd love to have my friends, colleagues, clients, collaborators, and YOU for exclusive monthly goings-on!! Please hop into the MARKETING MIRROR MONTHLY Membership to share your digital dilemmas and delights with a learning and growing digital community and, of course, ME!
I promise to OVER-deliver for this little group experience by bringing you more exclusive extra USEFUL | ACTIONABLE | VALUABLE content, monthly:)
"I just finished watching your first show. I honestly and truly think this is a fantastic episode of great value, and I am learning things too.” ~Jeffrey Fitzgerald
“Thank you, Sue-Ann - we loved it! It was such a good episode! ^rt” ~B Squared Media
"Thick with great pointers! I'm going to have to watch it again to absorb it all. Thanks, Sue-Ann!" ~Stan Stewart
Support (Like Marketing) is a Two-Way Street
One of the most fulfilling parts of taking what was a giant leap for me into the digital arena is the outstanding friends and colleagues I've found here. There are so many of you who have touched me in more ways than I can express to offer your experience, knowledge and know-how, talents, skills, support, sage advice and feedback and I appreciate it beyond mere words.
But the good news for us as collaborators, friends, and for those who grab the NEW Membership offer, that the love of digital and generous sharing continues and I have a sneaky feeling people like the glorious Ms. Ileane Smith— thank you 💛 my very first coffee ☕ supporter— and many talented others may be coaxed into sharing something helpful with us as well— if I ask (beg and plead) nicely!
Thinking through your strategy, intention, and plan makes it more viable from the start, but follow-through is just as important. We all now realize marketing is a conversation with customers or potential clients and not a one-way megaphone like traditional media's model.
"What a fun show! 😊 Marketing is a two-way street." ~Caren Glasser
"You're not marketing to them. You're marketing with them." Tremendous advice (and show), Sue-Ann! ~Jaime Shine
Sometimes it's in the follow-through that businesses lose their way. But the experience after the buy is where the real relationship and affinity to your brand stand to be built into an even stronger bond. Ahh, so yes, marketing again rears its head in everything you do, and no, it doesn't end at the sale. Ever.
Voices in Marketing
There's no one formula for marketing your business. No singular answer.
And that's one of the reasons marketing is so exciting and fun, and yet challenging as well. It also gives us a lot of space for exploration and adventures in the new edition of The Marketing Mirror.
For the premiere relaunch episode, Jodi Krangle, brings another voice to the show and her soapbox is that your Audio Content is often an underplayed or ignored piece of your key marketing components— one that's often overlooked altogether or pops in there, only as an afterthought in your marketing.
So, Jodi's interview is a crucial conversation for uncovering and optimizing "sound" for more emotionally connected and memorable branding.
As a professional voice actor and the show intro voiceover talent here at The Marketing Mirror (take that Verizon!), Jodi shares how she markets her business now and how it all began for her. Her take on business, marketing, and branding are spot-on and I think you'll find many of her insights are not only discussed so you can easily understand the concepts, but are also filled with experience and real-world perspectives helpful to any digital creator or business currently doing digital media.
Branding is a topic we'll explore on many levels and with a few other voices in marketing along the way.
But to continue the conversation from the first set of videos I put together for you on Social Media Marketing, Lisa Sicard of Inspire to Thrive is going to offer an expert guest opinion along with some very intriguing insights on "The Changing Face of Social Media."
Lisa Sicard, Social Media Marketing, SEO, and Digital Marketing Expert Weighs in on Social Media's Changes
Maybe you are noticing it too, but the speed of change and controversy on combatting social platforms rises in temperature by the day! How does this impact how we use and master social media marketing for our businesses? What are current best practices? What the heck is going on now?
Look forward to Lisa's interview to learn more and grab some tips for how to keep your social content sizzling no matter how chilly it sometimes feels these days. Lisa is a heavy hitter in digital and taught me an awful lot, particularly on Social Media Marketing, over the years. Lisa is on top of it and tests all of the platforms, well beyond where I'm finding time or desire to go so she's bringing all the scoops!
And speaking of scoops and something both Ileane and Lisa have taught me over the years is there are tools to make marketing and digital deeds much easier and more seamless to accomplish. So, another new segment I am introducing to the show plan lineup for the new start is called (for now), TechTalk for Your Marketing Toolkit.
In these "TechTalk" segments, we'll investigate tools, apps, and software to make marketing more manageable for you. I'm so excited about adding these segments to make the show more well-rounded and robust for marketers to find ideas and information for their marketing needs!
As you can see, there's a LOT going on, a LOT coming out, and a LOT more to do and learn along the way but, I hope you'll consider supporting and joining with me for the ride— the twists and turns are bound to take you somewhere, too— See you there?
Stay tuned either way and talk soon,
Sue-Ann