I've been studying YouTube as a channel for video marketing as well as being a big part of taking an omni-channel approach to digital marketing as a whole. No matter what kind of content creator you are, video is moving to the digital forefront more than ever and the trend for short-form videos on most every platform seems to be growing in a chase to equal the TikTok craze.
Interestingly, I just published an article today on the Write Mix for Business blog that reveals a lot of interesting information on exactly how short-form videos are viewed from YouTube's perspective and I think you'll find a few surprises! The best part is the insight we all already know and so I made it the article's title: YouTube Shorts: The Audience is the Algorithm.
As always, finding, serving, and engaging with an audience and community that you work tirelessly to build, sometimes (if you're anything like me) for years and years, is still the key. When you resonate with an audience and find your peeps, YouTube, Google, and everything else (monetizing, anyone?) follows...
Thanks for your kind support and look for a lot more information on this #videomarketing topic on my new BuyMeACoffee site!
Truly,
Sue-Ann