While humans visiting your website can see all the content you place there, internet search engine bots can't. The bots that crawl the web pages of the site can see real text, however they can't "see" pictures of cc0 text art. When you are establishing your site design and you go searching for a picture of the word or phrase since you like the way it looks, you need to know that this can be a Internet Search Engine Optimization ("Search engine optimization") compromise.
Operate A Test
Visit any web site and then try to left-click and highlight various phrases and words. Consider the navigation buttons and try to highlight "About Us" or "Our Services." Attempt to highlight the descriptions that appear under or alongside product images. If you cannot highlight a thing or phrase, that which you have is definitely an picture of individuals words. With regards to optimizing on the internet, site design enhanced for people and check engines should use real text, not pictures of text.
Pictures Of Words
Search engines like google need to know exactly what a Web site is all about, so that they crawl it searching for text within the headlines as well as in the information. Attention is offered to words which are used frequently along with other words that act like them or symbolic of them. Bots search for styles and different, relevant content. Another factor they appear for would be the pathways that they'll decide to try other pages of the site. Design that's effective will give you strategically placed pathways to steer bots in the webpage to much deeper pages. These pathways are only able to work if they're made from real text. Bots will ignore images.
Loopholes
Headline tags - Make certain they are redefined with Cascading Style Sheet (CSS) and not simply styled utilizing a class. If the does not seem sensible for you, ask your designer or somebody that might know.
Headline image workaround - If you can't simply quit your image-based headlines, use a CSS trick of showing the look as background putting real text inside a hidden headline tag.
More attractive real-text headlines - It's not necessary to quit nice searching headlines you should use a beautiful font, one shown to provide great readability, and hang the spacing just a little closer.
In-text navigation words - You are able to encourage navigation by bots and users by utilizing call-to-action phrases and words inside the content on the page. For instance, "obtain the scoop on great value in kitchen gadgets" where "kitchen gadgets" is definitely an anchor link that can take the consumer to some product page featuring hot sellers in kitchen gadgets.
Styles smart - Search engines like google are searching for any theme per Web site, if you possess a page with an accumulation of different styles, break up into several subpages, with only one theme per page.
Help
For those who have this problem, you'll find reassurance within the many real-text sites setup for any great consumer experience and efficient internet search engine optimization. You may also visit Google's Website owner Central where you will find all you'd like to learn on establishing a search-friendly website.