Data drives pretty much everything in marketing. Ahead of my appearance at the CMO Summit on May 11th discussing what it takes to be a data-driven CMO, the CMO Alliance spoke with me about what data means to a CMO and how I tackle some of the current challenges in the world of data:
Check it out 👉 https://cmoalliance.io/being-a-data-driven-cmo/
PS: Tomorrow I will send over a promo code to acquire tickets to the CMO Summit 😎