What's good y'all! I'm coach T and I wanted to come on here and talk about the rebrand, current mission and our vision. Lets start with the name, while Black in Aquatics was concise and perfect for the start of this journey. Waves of Resilience holds much more meaning to me and it allows me to expand where I can take my company in the future. These past few years have been challenging for sure between housing instability, mental health issues and just regular degular life. This has empowered me to try and expand my reach and impact across a few different industries. While our current mission stays the same: to provide swim lessons, other life saving skills, and water safety education. As well as to raise awareness and inspire black youth that this is an industry that they can indeed be apart of and make it a career path.
All of this leads us to our new tagline, the vision is bigger than lessons and what's a re- brand without an updated logo. Our new logo consists of ocean waves and a new color pattern. Yellow, black and white. These are the colors of the Garifuna flag that represents and honors the Garifuna people. My people. It was very important to me to incorporate my heritage in the company. Last but not least, our vision has expanded. Not only do we want to make aquatics more inclusive in both sport and employment. We also want to help fight against housing instability, food insecurity, and dip our toes in hospitality and sustainability.
Thanks for checking in, Peace ✌🏽