The meta description is important because it has a direct impact on how people see your site in search results.
The meta description is a snippet of up to about 150-160 characters – a tag in HTML – which summarizes a page's content.
Here's an example from Neil Patel's website:
Meta description tags can have a significant impact on your search engine optimization efforts. The meta description has one central value:
Your meta description acts as “organic ad text.”
What this means is that when your page ranks for a keyword, Google and other engines will often show the meta description as a summary of the page.
A compelling meta description has the power to raise the click-through rate of your organic search results.
That means more of the people who see your page in the search results will actually click through and land on your site. That means more traffic for you, even if your ranking stays the same!
Using an AI-powered meta description generator tool, you can easily create and edit your own meta description.
Check out the top 6 meta description generators that can help you improve your search visibility at Suresh.tech!