Converting website visitors into SMS Subscribers:
Activate Collection at Checkout:
This is the initial and simplest method to start gathering subscribers promptly. When a customer fills out their order details, they'll encounter a checkbox giving them the option to sign up for your brand's text messages.
Those who opt in will be seamlessly added to your subscriber list upon completing their order. As with any other opt-in point, it's crucial to display the appropriate compliance language next to the checkbox: "I agree to receive recurring automated marketing text messages (e.g., cart reminders) at the phone number provided. Consent is not a condition to purchase. Message and data rates may apply. Message frequency varies. Reply HELP for help and STOP to cancel. View our Terms of Service and Privacy Policy."
Both Shopify and Shopify Plus merchants using Postscript can employ our software to enable subscriber collection at checkout.
Implement a Banner Popup:
While classic popups are effective, new visitors may not be prepared to subscribe to your messaging the first time they arrive on your website. Additionally, after they close out of the initial popup, you miss the opportunity to convert them into a subscriber unless they actively seek out your subscribe form.
This is where banner popups come into play. This unique type of desktop popup resides at the bottom of the page, remaining visible to users as they explore your site. To create one in Postscript, simply choose "Banner" from the desktop popup type dropdown and complete the remaining style customization details. It's worth noting that you can run both a regular desktop popup and a banner popup simultaneously, ensuring one doesn't detract from the other. In fact, Postscript recommends having all three popup types enabled at all times.
Stay tuned for our next post for more insightful tactics!
Source: Postscript