Sensible launched!

Sensible launched!

Apr 21, 2025

Item media 6 (screenshot) for Sensible

We’re excited to announce that Sensible version 1.0.0 officially launched on Thursday, April 17th, followed by a patch update (v1.0.1) three days later on Sunday, April 20th. As a team of Georgia Tech students, we built Sensible as a means to make sustainable, healthy grocery shopping easier for everyone!

For those of you who don't know:

Sensible is a Chrome extension that integrates directly into your Amazon Fresh experience, giving you quick bites of information pertaining to the health and sustainability of the products you purchase. Sensible allows you to make more conscious and informed decisions when purchasing!

Core Features (v1.0.0 + v1.0.1)

Below are some of the initial MVP features launched with Sensible and added on the Sunday, April 20th patch:

  • Automatically scans your cart and individual product pages on Amazon Fresh

  • Displays a sustainability score for each item, weighted 75% by NutriScore (a nutrition-based score) and 25% by estimated CO₂ emissions

  • Provides AI-generated descriptions that explain why each item scored the way it did

  • Highlights nutritional data including calories, sugar, protein, fiber, fat, and more

  • Lists notable ingredients and allergens for each item Identifies which lifestyles each product supports, such as vegan, vegetarian, keto, etc.

  • Shows carbon footprint estimates for products when available

  • Recommends alternative products that are healthier or lower impact and available on Amazon Fresh that are one click away

  • Offers one-click replacement of items in your cart when a better alternative exists

  • Scores your total cart and suggests how to make it more sustainable

Future Platforms

We currently only support Amazon Fresh, but support for more platforms like Instacart, Walmart, and others will be coming soon. Additionally, we plan to expand our backend API sources to various other food databases, increasing both the credibility of our data and the variety of products we can support.

What's Next?

Now that we have rolled out our MVP, we plan to develop and roll out new features, bug fixes, etc. in the upcoming months. Stay tuned to learn more!

Help Us Grow

Our mission is to simplify sustainability—because making better choices for your health and the planet should be easy, not overwhelming!

Join us in this mission by downloading Sensible here:

https://tinyurl.com/sensibleExt

Please provide feedback and/or report issues here:

Feedback: https://forms.gle/wEMDyuuktmqKCf5i9
Bugs/Issues: https://forms.gle/j9mKNPQcfhxR4ZDu7

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