Why Mcdonald's lost to Banh Mi in Vietna ...

Why Mcdonald's lost to Banh Mi in Vietnam?

Jan 26, 2021

McDonald’s is huge, in the US only there’re nearly 14,000 locations, that’s one Mcdonald's every 24,000 people. But in Vietnam, 1 McDonalds serves 4.2 million people. One of the main reasons is they have to compete with a much cheaper and better alternative: the BANH MI Vietnam is famous for its street food culture and Banh Mi is the king of all the street food in Vietnam, a challenge for any international burger chains entering the Vietnamese market.

It took McDonald's 22 years to make the 1st ever profit in India, how long will it take to be in a higher position than it is today in Vietnam? There are still many uncertainties when it comes to what McDonald’s chooses to do next in Vietnam, but if it doesn’t take quick & smart actions, McDonald’s might exit the market in the next decade.

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