High-Protein Frozen Food Brand Protein Pantry Raises Rs 9 Crore Seed Round Led by Sharrp Ventures
Delhi-based Protein Pantry, a clean-label frozen food brand building high-protein, ready-to-cook products for Indian households, has raised Rs 9 crore in a seed funding round led by Sharrp Ventures, the investment office of the Harsh Mariwala family, with participation from Peercheque, Consumer Collective by Atrium, Indian Silicon Valley Capital, and angel investors including Varun Alagh of Honasa, Rishubh Satiya of Plix, Avnish Anand of CaratLane, Arush Chopra of Just Herbs, Saurabh Munjal of Lahori Zeera, and Signal Ventures.
Here's what Protein Pantry is actually building. Its range, including baked soya chaap, kebabs, cutlets and falafels, is made using kitchen-shelf ingredients with no refined flour, preservatives or palm oil, formulated to a 1:10 protein-to-calorie ratio, and manufactured entirely in-house. The idea, as co-founder Disha Bhattacharya put it, is to move protein beyond the supplements aisle and into everyday Indian meals, with vegetarian options that carry fewer calories.
The fresh capital has a clear purpose. It will primarily go toward setting up and scaling the brand's manufacturing unit, since owning production end-to-end gives the company full control over its recipes and quality, while continued investment flows into R&D, supply chain, marketing and working capital.
The founder story adds real context here. Protein Pantry was co-founded in November 2025 by Disha Bhattacharya and Prashanth Bhushan, a former chef and a fitness enthusiast pairing that shows up directly in the product philosophy. The brand currently sells direct-to-consumer across Delhi, Mumbai, Bengaluru and Jaipur, and through quick commerce platforms including Blinkit, FirstClub and Flipkart Minutes across Delhi, Mumbai, Bengaluru and Hyderabad. Over the next 12 to 24 months, the company is targeting availability across all major Indian cities via both D2C and quick commerce, alongside expanding its protein range into new categories.
The bigger opportunity is unmistakable. Protein-forward packaged food has become one of India's fastest-moving consumer categories, driven by rising urban gym culture and quick commerce, which lets even a small, newly-founded brand reach multiple cities without building traditional distribution from scratch.
From a chef's kitchen to India's growing protein-obsessed households, Protein Pantry's seed round is a bet that convenience and clean nutrition don't have to be a trade-off.
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— Sandeep Raiza