Dear Indie game devs,
Are you struggling to figure out how to position your game in a overcrowded market? A great game can still struggle to get attention if players don't immediately understand what makes it worth checking out. Saying, “It’s a cozy farming game with RPG elements,” tells people what your game is… but it doesn’t necessarily tell them why they should choose it over the dozens of other cozy farming games they could play. That’s where game positioning comes in. Positioning helps you find the space your game can own in the minds of your ideal players. It’s about identifying what makes your game different, who it’s really for, and how to communicate that clearly through your branding, visuals, Steam page, social media, and marketing . Can you answer this question: If someone asked you why they should play your game instead of another similar game, what would you say? Comment below and let's talk about it.