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Hi. My name is Rob. I'm a software engineer who has been doing it long enough to know that I'm most happy when I'm able to pursue value in life where I see it, not where my employer directs me. I've seen just about every part of the business of selling software from pure developer to engineering manager, chief technology officer and founder. I've worked for small businesses and fortune 500 companies. I've founded (with friends) and sold a startup while keeping all those same friends. I still work for a living, but I can see my way to not having to do so. My current focus on taking the step away from selling my time to offering the world value on my own terms and of my own vision and creation.