Breadstuck

Sep 24, 2024

Bread.

More than one is a miracle.

But plain, simple, honest, and daily?

No.

I’ve had a bewildering range of bread experiences.

I suspect they hold lessons on dining, business, and life.

Yet I can’t find a unifying theory.

If table my data, will you help me use my loaf?

The Stick

Some venues emphasise stick over bread.

Pale wands that laugh at butter, and look like they’re from 1970.

Bitten, they explode into a silica that absorbs moisture, and glues teeth.

The Shard

This seed-studded sliver has an elastic centre that hints at dough.

The impression shatters as the crust cuts in.

The Shard often comes with a saucer of olive oil that appears to have fled a truck gearbox.

A request for butter triggers disbelief, derision, and deteriorating service.

The Slice

A cornerstone of Australian pub culture, The Slice is white, single, and preconceived.

Common to every meal, it mirrors its environment:

brown for gravy, crimson for beetroot, yellow for cheese sauce.

Requests for seconds (or olive oil) are met with stares, swears, or beatings according to age and gender.

The Solo

Native to wedding receptions, this pleasant item is strictly rationed to guest numbers.

This is odd, given its low cost, and the margins needed to cover skewed main orders.

Waiters may pretend to revisit the kitchen, but the answer’s always no.

Only via a generous partner or a no-show guest (within arm’s reach) can you win a dual.

Then you must fight for another swipe at the communal butter dish.

The Multi

Favoured by family bistros, this dramatic variation of The Solo is multi in every way.

Grain and wholemeal triple choice. A big basket lets you plunder with impunity. Cascades of butter patties complete the cornucopia.

Rare venues take The Multi even further, baking their bread, whipping their butter, and presenting armloads of both at the slightest provocation.

This is the ultimate bread experience.

The Twist

This cruel subterfuge usually reveals once you’ve ordered.

On asking for bread, you’re offered a dripping garlic roll, a trio of dips with pita, or a home-baked Turkish loaf (with olive oil).

Stiff prices apply. No reductions or variations are permitted. Any request for dish components triggers ejection.

Trends

  • The more a meal costs, the less bread you get.

  • The more modern a venue, the greater the olive oil risk.

Questions

  • Why is it so hard to get a satisfying amount of bread and butter when dining out?

  • Do venues ration bread to make diners spend more?

  • Do other sectors use similar practices?

  • What is this olive oil crap?

I now totally get why the loaves and fishes was a big deal.

I knead your help with the rest!

[First published on MYOB small business blog.]

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