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There is Nothing to See Here

Architecture is a creative process and the construction industry is a pillar of the economy. Since architecture is subsumed under the construction industry, we tend to label any building that is constructed as architecture. However, while architecture shapes culture, the construction industry is primarily a driver of economic prosperity. In other words, the creative process has no direct impact on the economy, nor does a prospering economy necessarily contribute to culture.

Architects are no longer able to fulfil their social and cultural role: instead, they try their best to meet the ever-changing requirements of the market. This trend is associated worldwide with the erosion of erstwhile guiding principles, the loss of the architect’s creative role and a monotonous built environment tailored to market requirements. (Unsustainable prestige investments, uniform office culture, the dominance of RAL7016 grey, etc.)

Architectural knowledge can often be put to much better use outside the framework of the construction industry. The Hungarian Pavilion offers alternatives for career starters, career dropouts and career finders alike, and proves that an architect can make more than just a house. (In fact, there is nothing more sustainable than not building.)

Export Your Knowledge!

The Hungarian Pavilion showcases the work of creative professionals who have graduated as architects and make use of their architectural knowledge outside the profession. Not only are they achieving success in these new fields, but they also represent values that market-oriented architecture cannot.

You should no longer ignore 2050.

You should no longer deal with starchitects.

You should no longer self-realise.

You should no longer design houses.

You should no longer have anything new to say.

I no longer have anything new to say to you.

But one more thing:

No is more...