https://mattunger.substack.com/p/follow-the-spirit?token=eyJ1c2VyX2lkIjoxNzQ4NDc4OCwiXyI6IkxPUkt2IiwiaWF0IjoxNjQ2MjQyNDUyLCJleHAiOjE2NDYyNDYwNTIsImlzcyI6InB1Yi0xMDg4MjEiLCJzdWIiOiJwb3N0LXJlYWN0aW9uIn0.1bb2Cev5Vp4HLJsfFg-LXGET-Pc1OTSnbaHlPALkLvA