UX Psychology - Psychology Basics - Meet-up Berlin Part 1
Psychology has become very popular in the UX-field, but most practitioners and colleagues expect rather manipulation practices (psychology hacks) than actual scientific understanding of the inner processes of human beings. More and more UX-people however, became aware of UX Psychology in recent years and have repeatedly asked, how they can obtain the basics of Psychology. Going through the scientific literature is very time-consuming, but online courses that are offered usually just scratch the surface and deviate strongly from UX interests. Therefore, I decided to put together a quick presentation-series, in which I convey many of the psychological principles relevant for and tailored to UX work.
In this 2-part presentation the participant will learn how a (Neuro-/Bio-) Psychologist conceives humans; how a psychological Researcher conducts different kinds of tests and experiments to understand human psyche and needs; and last but not least - how all these principles map to the UX-process.