I am sure you already know this, but let’s start by stating that:
Copywriting is for the user and its purpose is to get him to execute a determined action.
SEO is for search engines and is meant to make our content appealing for their algorithms.
However, in the digital context, one does not live without the other. And, both copywriting and SEO, go hand in hand if you want to generate some buzz around your message.
Let’s see 5 copywriting tips that can improve your SEO scores:
Write to one person
You need to write as if you’re having an alone conversation with one person. People need to feel involved by your content. If you address a pain point and help them in a way they feel you are actually talking to them (speaking their language), they will trust your content and will keep coming back for it. And that will make it relevant to the search engine.
The Rule Of One
Have only one objective in your text.
Write about one single subject, have one single call to action.
Make the reading easy
The way you format your text, influences how easy it is to read.
Be sure to use several levels of headings to show there’s a hierarchy in the information (it shows this to the readers and to the search engines).
Make use of lists (bullet points).
Don’t use fonts that are hard to read, and remember most content is consumed in mobile, so the size of the font is also important.
Use short sentences and paragraphs.
Make use of Bold (Ctrl+B) to highlight important information.
Quote specialists from your niche
When you quote someone, you should link your content to their original content piece. This will create an external link on your page, which will show search engines your content is relevant for that subject. It might also bring you backlinks.
Use a strong and persuasive CTA
Readers also play a part in the score of your content. So, you could ask them to:
share your content on their social media. This might bring you more backlinks,
leave a comment on your blog post. This could bring more long tail keywords to your website.
So, you see, you can use simple steps to up the SEO on your website pages. Even knowing that SEO is much more than this.
Try these simple steps, if you haven’t yet, and let me know in the comment section what you usually do to improve your SEO scores.