Publications
Brand identity is more than a logo. It includes the visual elements, communication style, and experiences that help people recognize a brand. Artificial intelligence is changing how designers research, explore, develop, and manage these identities. AI for Brand Research AI can help analyze: Competitors Industry trends Audience preferences Visual styles Brand positioning This can help designers ide...
How AI Is Changing Brand Identity Design
Sep 20, 2026
2 Vues
Influencer marketing is entering a new phase. Alongside human creators, brands are increasingly experimenting with virtual influencers, AI avatars, and digitally created personalities that can publish content, interact with audiences, represent products, and participate in campaigns. In 2026, this is no longer simply a futuristic concept. AI-generated influencers are appearing across fashion, ente...
Virtual Influencers and AI Avatars in 2026: The Future of Influencer Marketing
Sep 17, 2026
3 Vues
Performance marketing is built around one fundamental question: “Is our marketing actually generating results?” Businesses can spend thousands or even lakhs on Google Ads, Meta Ads, LinkedIn Ads, influencer campaigns, email marketing, and other digital channels. But without accurate conversion tracking, it becomes difficult to know which campaigns are generating meaningful business outcomes. C...
Conversion Tracking: The Foundation of Performance Marketing
Sep 08, 2026
7 Vues