Here is a step-by-step guide on how to set up remarketing in Google Ads:
Step 1: Create a Remarketing Tag
The first step is to create a remarketing tag, which is a piece of code that you'll need to add to your website in order to track visitors and add them to your remarketing audience.
To create a remarketing tag, follow these steps:
Log in to your Google Ads account and click on the "Tools & Settings" icon in the top right corner.
Select "Audience Manager" from the drop-down menu.
Click on "Tag setup" and then "Google Ads tag."
Choose the type of website you have (e.g. "Web" for a website, "AMP" for Accelerated Mobile Pages, etc.) and click "Continue."
Follow the instructions to generate the tag code.
Copy the code and add it to every page on your website, just before the closing </body> tag.
Note: If you use Google Tag Manager to manage your tags, you can also create the remarketing tag there.
Step 2: Create a Remarketing Audience
Once you've added the remarketing tag to your website, you can start building your remarketing audience.
To create a remarketing audience, follow these steps:
In Google Ads, go to the "Audience Manager" section.
Click on "Audience lists" and then the blue "+" button to create a new audience.
Choose "Website visitors" as the source of your audience.
Select the type of audience you want to create. For example, you can create an audience of all website visitors, visitors who have viewed specific pages, visitors who have taken specific actions on your website (e.g. added items to their cart), and more.
Set the membership duration for your audience. This determines how long a visitor remains in your audience after their last interaction with your website (e.g. 30 days, 60 days, 90 days, etc.).
Give your audience a name and click "Create Audience."
Note: It may take up to 24 hours for your audience to start populating with visitors.
Step 3: Create a Remarketing Campaign
Now that you have your remarketing audience set up, it's time to create a campaign to show ads to those visitors.
To create a remarketing campaign, follow these steps:
Click on "Campaigns" in the left-hand menu of your Google Ads dashboard.
Click on the blue "+" button to create a new campaign.
Choose "Display" as the campaign type.
Select "Sales," "Leads," or "Website traffic" as your campaign goal, depending on what you want to achieve with your campaign.
Choose your campaign settings, such as your budget, bidding strategy, ad format, and targeting options.
Under "Audiences," select the remarketing audience you want to target.
Create your ad groups and ads, making sure to customize them to appeal to your remarketing audience.
Review your campaign settings and launch your campaign.
Note: Make sure to monitor your campaign performance regularly and make adjustments as needed to improve your results.
Conclusion:
Remarketing can be a powerful way to reach visitors who have already shown an interest in your website or business. By following these step-by-step instructions, you can set up your remarketing tag, create your remarketing audience, and launch your remarketing campaign with confidence. Remember to test and experiment with different strategies, analyze your performance data, and make adjustments as needed to optimize your results