Here's a step-by-step guide on how to set up conversion tracking in Google Ads:
Step 1: Sign in to your Google Ads account and click on "Tools & Settings" in the top right corner.
Step 2: Select "Conversions" under the "Measurement" section.
Step 3: Click on the "+ Conversion" button to create a new conversion track.
Step 4: Choose the type of conversion action you want to track. Google Ads offers several options, including website, phone calls, app installs, and import from other systems. For this example, we will choose "website."
Step 5: Set up your conversion tracking tag. The tag is a piece of code that you will need to add to your website in order to track conversions. There are two options for setting up the tag: "Install the tag yourself" or "Use Google Tag Manager." If you choose to install the tag yourself, Google will provide you with a code snippet that you can copy and paste into the header or footer of your website. If you choose to use Google Tag Manager, you will need to set up a tag in Tag Manager and then add the tag to your website.
Step 6: Define your conversion settings. This step allows you to customize your conversion tracking based on your business needs. You can set a conversion value, choose a conversion window, and select a counting method. You can also set up cross-device conversions and attribution modeling.
Step 7: Test your conversion tracking tag. Google Ads provides a tool called the "Conversion Tracking Tag Assistant" that allows you to check if your tag is installed correctly and if it's tracking conversions properly.
Step 8: Save your conversion action and wait for the data to populate. It may take some time for your conversion data to show up in Google Ads, so be patient.
That's it! You have now set up conversion tracking in Google Ads. Remember to regularly check your conversion data and adjust your campaigns based on performance to optimize your results