Rural Branding in Japan

Rural Branding in Japan

Jan 10, 2021

Justin Potts is an entrepreneur based in Chiba who has developed many deep connections with rural Japan. Justin is a great collaborator and we talk about many of his projects over the years where he created events, worked in eateries, did consulting for tourism and learned about Japanese Sake and even went through the brewing process himself.

I was impressed with his work taking Japanese craftspeople abroad to New Zealand and his work living in Europe for a year to promote Sake and fermentation. I think there is a lot we can learn from how traditional Japanese products, services and destinations are viewed from the outside of the country.

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