Meet Auto Vision, a mock driverless car development company.
The goal in this logo was to create something dynamic to match the energy of the company and its goals as well as instantly recognizable to embed itself in the mind of other drivers on the road as this vehicle passes by.
For this logo I chose not to combine the wordmark into the logo itself. This helps keep the design simple and bold.
‘A’ and ‘V’ are two letters that are always fun to combine so I chose to use them as the inspiration for the logo’s shape. This shape also serves as a three pointed arrow, giving it a dynamic feeling as though it is pulling you forward. This also symbolizes the driverless nature of this business’ in that the brand and corresponding vehicle are leading the way.
Watch my video to see the process of creating this logo, from concept to finalization!