Videos also increase the length of a visitor’s stay. If you feature your own face, or the face of an employee in a video, a visitor is more likely to trust you. Videos can help strengthen your online presence, and videos can also help you rank higher in SERPs.
Let’s take a look at some different examples of video-embedded landing pages, which use either YouTube, Vimeo and other social platforms, or that use other media rich tools such as HTML5.
Please note: you will have to click on the images below to be taken through to the respective website, as not all of the videos featured are quite so easily embeddable.
Xbox One
This page immerses the visitor into the world of owning an Xbox One, by just putting them in the front room of someone that owns an Xbox One. Décor can be altered accordingly.
The video is essentially a tutorial that quickly sums up the new features of the next generation console, and is really the only effective way of showing off the interface without just going out and buying one. It’s also handy for those potential customers who perhaps have yet to experience Windows 8.
Gravity – Warner Bros.
I’m surprised online film promotion doesn’t utilise large scale HTML5 backgrounds more. It’s the nearest way for the user to experience cinematic visuals at home.
Gravity is of course all about the spectacle, and this extended loop of some of the most awe-inspiring footage from the film is an immersive and slightly frightening experience even at home.
Threadless
During Halloween, Threadless produced this wonderfully made video and embedded it on the homepage with its other spooky goodies.
he video itself, showing a zombie apocalypse happening in its very own warehouse, is no longer hosted on the homepage as of course Halloween has passed. So here it is.
This Thriller pastiche is a perfect way to show off the products and engage with its core demographic, but it also reveals the faces behind the company and creates a personal connection.
Coca-Cola
Coca-Cola has been making huge strides in content marketing over the last few years and has put creativity at the centre of its strategy.
Coca-Cola’s homepage displays two opportunities to watch video content. One of them is an amusing and certainly off-the-wall piece of advertising, the other is a seven-minute, high budget, short film produced by Ridley Scott.