Hey! I'm Maddie, the host of Mimir and the writer behind The Well.

I’m passionate about entrepreneurship because I see it as a microcosm of the human experience. Everything I talk about or write about is in service of aspiring entrepreneurs holding an idea and wondering, how do I actually start?

Mimir and The Well are about shedding light on the messy middle: the uncertainty, the personal growth, and the moments that shape you long before success is visible. I’m drawn to mission-driven, passionate, and self-aware founders who care not just about what they’re building, but about who they’re becoming along the way.

This work exists because it’s deeply personal to me. I do it outside of my 9–5, not because I have to, but because I feel called to. It’s something I love, believe in, and feels like an extension of who I am.

If this work has resonated with you and you feel called to contribute, please know how grateful I am. Your encouragement becomes wind in my sails: the freedom to explore more, try new ideas, and grow this work with care.

Thank you for reading all that and for your support.