https://blog.groover.co/en/tips/10-top-music-marketing-strategies/
Riff 3
Over the years as I got more and more into researching and understanding the promotion, booking, and digital marketing strategies, I learned a very important lesson. DO NOT TRY AND RECREATE THE WHEEL! By researching the internet and in particular the University of YouTube (joke), I found "tons" of info and videos by people who do this work well and are willing to share. So my Music Marketing - Riffs Category will have a lot of info by marketers, bookers, artists, influencers who have successfully found ways, methods, other platforms, etc to market their or your music. It has been a very fulfilling process and I want to share these "riffs" with you. The Groover company is out of Europe and besides having a really hip promotion platform they give out a lot free info to help artists,.
Summary: (these numbers are explained in the Groover blog link, there are many more options but let's take a look at these)
1. What is music marketing
2. Build a fanbase on social media
3. Play live
4. Create stunning visual content to market your music
5. Create a press kit
6. Network with industry professionals
7. Create a newsletter for your fans
8. Use targeted ads
9. Post cover songs to social media and YouTube
10. Get your music into Spotify playlists
11. Collaborate with other artists
12. Use the best music marketing platforms