Why Real Japanese Tea is Disappearing
When I founded FRMA, my goal was to bridge ancient Japanese wisdom with modern science.
But I discovered a harsh reality.
In regions that have been producing tea for 1,500 years, 100-year-old family farms are facing extinction.
The global matcha boom flooded the market with cheap alternatives, driving down the perceived value of high-quality tea.
Consumers drink it without knowing its true worth.
This isn't about competition. It's about destroying tradition for profit.
Real tea is disappearing. And most people don't even realize it.
That's why we're here. To restore the value of what's real.