What are the most impressive email marketing statistics for 2021? Find them all here and learn everything about the power of emails for businesses.
Marketers can quickly tell how essential email marketing is to increase their sales and brand experience. For instance, you can bring new leads to your business or sustain your relationships with existing customers and convert them into loyal ambassadors. In short, it’s a digital marketing tool that can turn into a real asset for your business.
Whether you’re new to email marketing or have more experience with it, this information can inspire you to level up your marketing efforts and get the open and click-through rates your business deserves.
General Email Marketing Statistics
Let’s kick off with some generics stats around email marketing. How many emails are delivered per day, and how do shoppers interact with them? Can promotional emails affect consumer behavior, and why? Read on to find out more:
In 2020, there were four billion global email users, and by 2025, this number can grow up to 4.6 billion. – Statista
306.4 billion is the approximate number of emails that were sent and delivered in 2020. This figure is estimated to reach 376.4 by 2025. – Statista
Small business owners ranked email marketing as the second most important medium to build brand awareness after social media marketing. – Campaign Monitor
47% of marketers stated that email is their most effective marketing channel, followed by social media marketing (39%), SEO (33%), and content marketing (33%). – GetResponse
Gmail is the most popular email platform exceeding 1.8 billion monthly users around the world. – Techjury
43% of US respondents stated that they check their work emails outside business hours. – Statista
49% of consumers reported that they’d like to receive weekly promotional emails from their favorite brands. – Statista
73% of millennials reported that they prefer to communicate via email for professional purposes. – Adestra
Email Subject Line & Content Stats
Here, we’ll present you with some stats related to successful email content to keep drawing your customers’ attention once they’ve opened your emails and get some valuable clicks. Let’s see:
The average number of email characters in a subject line is 43.85. – AWeber
The word “video” on the email subject line increases the open rate by 19% and the click-through rate by 65%. Plus, it decreases unsubscribes by 26%. – Syndacast
Only 6.9% out of 1000 subject lines analyzed included emojis. – AWeber
Including videos in your email content can increase your click rates up to 300%. – Martech Advisor
Emails that end with “Thanks in advance” or similar variations received higher responses than other sign-offs. – Boomerang
In a survey about email signatures, 75% of them included contact information. 60% of people shared their phone number, and fewer had their social media profiles – Twitter (7%), Facebook (3%), and LinkedIn (2%). – MarTech
Email Click-Through & Open Rates Stats
To determine the success of their campaigns, email marketers monitor email open and click-through rates (CTR). Here is some valuable information around these metrics:
The average open rate for email newsletters across all industries is 21.33%. – Mailchimp
Friday is the best day to send emails, with the highest open (18.9%) and click-through rates (2.7%). – Campaign Monitor
Emails related to the Government and Non-profit sectors receive the highest open rates. – Campaign Monitor
Plain-text emails have higher performance, even though most respondents stated they preferred image-based HTML emails. – Hubspot
63% of people said that they open an email to find discounts. – Media Post
Welcome emails have the highest open rates (91.43%) with an average CTR of 26.9%, outperforming other email marketing types. – Hive
The average click-to-open rate for all industries is 14.1%. – Campaign Monitor
Email Deliverability Stats
Email deliverability is one of the most crucial parameters in email marketing. In short, it’s the ability to make it to your subscriber’s inbox. Ensuring it is significant for your success, so you cannot leave it to luck. Here are some useful stats to grasp in that area:
11.1% of all emails never reach the mailbox because of deliverability issues. – EmailToolTester
88.9% is the percentage of the average email deliverability rate. – EmailToolTester
Spam emails took over 47.3 percent of the total email traffic share in September 2020. – Statista
In 2019, the average unsubscribe rate was 0.2%, and the spam rate reached 0.02%. – GetResponse
Email Marketing ROI Statistics
As you’ve probably understood, email marketing can increase your return on investment and maximize your sales and business growth. Here are some numbers that justify this statement:
For every $1 you spend on email marketing campaigns, you can get a $42 return on average. – Litmus
70% of marketers monitor click-through rates to measure the success of their email campaigns, while 60% keep track of conversion rates. – DMA
Automated emails drive 320% more revenue compared to non-automated emails. – Campaign Monitor
When marketed via email, consumers tend to spend 138% more than shoppers that do not receive email offers. – Disruptive Advertising
Only 30% of brands believe that they can measure their email marketing ROIs adequately. – Litmus
Email Automation Statistics
Marketing automation software has proven to be game-changing for B2C and B2B business owners and marketers. Learn these helpful automation stats and find the best marketing tool to meet your business goals:
On average, 51% of businesses are using automation to refine their marketing processes. – Email Monday
Trigger-based emails – also known as transactional emails – outperform batch and nurture ones and are three times more efficient. – Imagination
Triggered emails have a 70.5% higher open rate and 152% higher click-through rate than routine email newsletters. – Epsilon Email Institute
The three major benefits of email automation for businesses are saving time (30%), lead generation (22%), and an increase in revenue (17%). – GetResponse
Email Segmentation & Personalization Stats
Personalized marketing can work miracles for your business. With this term, we refer to a data-driven strategy that aims to deliver highly personalized experiences to customers and prospects that serve their individual needs. One way to implement it is by creating segmented email lists. Need more evidence to apply it? Have a look:
Emails with personalized subject lines can increase open rates by 26%. – Campaign Monitor
Segmented email campaigns caused a 760% increase in revenue. – Campaign Monitor
Segmented campaigns had 100.95% clicks compared to non-segmented emails globally. – Mailchimp
Through proper targeting, marketers can drive three times the revenue per email of broadcast emails. – ClickZ
74% of marketers said that customer engagement increases through targeted personalization. – Campaign Monitor
B2B Email Marketing Statistics
Let’s assume that you own a B2B organization. What kind of email marketing stats should you consider when building or optimizing your strategy? Here are a few trends to start with, mainly related to content distribution:
85% of B2B organizations use email marketing software to help with content distribution. – Content Marketing Insitute
93% of B2B marketers distribute content via email. – Content Marketing Institute
The average email open rate for B2Bs is 15.1 %. – DMA
31% or B2B marketers stated that the best way to nurture leads is via email newsletters. – Content Marketing Institute
In 2020, the average bounce rate for B2B emails was 1.2.%. – Emfluence
B2C Email Marketing Statistics
And what about B2C? In eCommerce, communications through email can nurture your relationship with customers and turn them into real fans of your brand. Let’s explore more:
72% of B2C marketers utilize email marketing software to support content distribution. – Content Marketing Insitute
According to a recent survey, 59% of respondents claimed that marketing emails influenced their purchase decisions, with half of them buying from those emails at least once per month. – SaleCycle
Abandonment cart emails have 45% open rates, and 21% of them are clicked on. Plus, half of the users that clicked completed a purchase. – Moosend
81% of retail professionals said that email marketing is great for customer acquisition, and 80% for customer retention. – Emarsys
Mobile Email Marketing Stats
Finally, consumers spend lots of time on their mobile devices checking email updates. Inevitably, some of the purchase decisions they make happen on the spot. Let’s dive more into that:
56% of emails are opened on Apple’s iPhone (29%) and Gmail (27%). – Litmus
42.3.% of consumers delete emails that are not optimized for mobile. – SaleCycle
In 2019, 41.9% of emails were opened on mobile clients. – Litmus
60% of smartphone users have contacted a business straight from search results. – Think with Google
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