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Abstract This study was conducted to investigate the impact of consumer-perceived value on the propensity to use sports tourism event websites. A self-administered questionnaire was used to collect data from 530 sport tourists who participated in three major sporting events. The correlation analyses show that there was a significant relationship between consumer-perceived value and the propensity ...
THE RELATIONSHIP BETWEEN CONSUMER-PERCEIVED VALUE AND THE PROPENSITY TO USE SPORTS TOURISM
Oct 25, 2021
521 views
Abstract Despite the growing body of literature supporting Virtual Reality’s (VR) effectiveness as a destination marketing tool, empirical research employing a tourism marketing perspective in this specific context remains scarce. Therefore, this exploratory study aims to bridge this gap by exploring the internal and external factors affecting VR adoption from the perspective of tourism marketer...
THE MARKETING OF URBAN TOURISM DESTINATIONS THROUGH VIRTUAL REALITY: TOURISM MARKETERS’ PE
Oct 25, 2021
503 views