Q4 Holiday Sales Planner 2026-27, Black Friday Cyber Monday Seller Planner + Excel Dashboard

Plan your busiest selling season with one connected system: a 180-page hyperlinked Q4 business planner plus a 12-tab automated Excel Command Center.

Built for Etsy sellers, small businesses, digital product shops, handmade businesses, POD sellers and product-based entrepreneurs preparing for Black Friday, Cyber Monday, Christmas and New Year.

WHAT YOU RECEIVE

- 180-page hyperlinked Q4 Holiday Sales Planner PDF

- 12-tab Q4 Holiday Sales Command Center Excel workbook

- Personal business-use license

PDF PLANNER INCLUDES

- September Q4 preparation

- October build phase

- November BFCM conversion

- December Christmas sales / fulfillment

- January retention and review

- 18 weekly execution pages

- 92 dated daily sales pages (Oct 1-Dec 31)

- Q4 revenue goals

- Offer strategy

- Product selection matrix

- Promotion architecture

- Shop readiness audit

- Holiday keyword research

- Listing optimization

- Product launch planner

- Discount & margin planning

- Inventory forecast planning

- Production capacity

- Supplier tracker

- Fulfillment workflow

- Shipping deadline planning

- Gift guide planner

- Photography shot list

- Content pillars

- 4-week content calendar

- Social media planner

- Pinterest planner

- 10-email holiday sequence

- Etsy Ads tracker

- External ads tracker

- Customer support / FAQ

- Order tracker

- Daily sales log

- BFCM War Room

- Christmas conversion plan

- Post-Christmas / Boxing Day plan

- January retention plan

- Q4 final review

EXCEL COMMAND CENTER INCLUDES

- Dashboard

- Settings

- Holiday Calendar

- Campaign Planner

- Product Planner

- Inventory Forecast

- Discount Calculator

- Content Calendar

- Sales Log

- Automated Checks

- Dropdown Lists

AUTOMATIC EXCEL CALCULATIONS

- Sale price

- Unit profit

- Margin %

- Net revenue

- Profit

- ROAS

- CPA

- AOV

- Conversion rate

- Projected closing inventory

- Reorder alerts

- Discount PASS / REVIEW against target margin

KEY 2026 DATES INCLUDED

- Thanksgiving - Nov 26

- Black Friday - Nov 27

- Small Business Saturday - Nov 28

- Cyber Monday - Nov 30

- Giving Tuesday - Dec 1

- Christmas - Dec 25

- New Year - Jan 1, 2027

DESIGN

Premium Luxury Editorial style with ivory, deep navy and muted champagne accents.

PLEASE NOTE

- DIGITAL DOWNLOAD only.

- No physical item will be shipped.

- Goodnotes / Excel software are not included.

- Business results depend on your products, pricing, traffic, demand and implementation; this product does not guarantee revenue or profit.

- This is an organizational and planning tool, not accounting, legal, tax or financial advice.

- Personal / single-business use only; resale and redistribution are not permitted.

TRADEMARK NOTICE

Etsy is a trademark of Etsy, Inc. This independent planning resource is not affiliated with, endorsed by or sponsored by Etsy, Inc.

EDITION AND DELIVERY

12-sheet Excel Command Center. Dated September 2026-January 2027. Enter your own business data; no store connection or live sales import is included.

Files and instructions are in English. Download the PDF guide available after purchase, then click its button to download the original ZIP from secure R2 storage. No storage account is needed. Extract the ZIP before opening the files. Keep the download link private. Compatible PDF annotation software is required for digital use; Microsoft Excel is recommended for XLSX files. Third-party apps and devices are not included. Other apps may handle links or formatting differently.

Designed by Emaga Digital Studio with AI-assisted tools. This independent resource is not sponsored by Goodnotes or Microsoft. No physical item is shipped.