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There are five types of shoppers whom we should keep in mind while solutioning for any commerce journey and scenarios. Product Focused These are the shoppers who knows what to buy but are not brand conscious. They would go ahead buy the best deal possible under any brand for that product category. Browsers These are the ones who are not sure on what needs to be bought. There is an intent behind th...
Types of Shoppers
Mar 24, 2023
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