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I'm an advertising executive with a decade of experience in Paid Social, spending half of that time in Director roles for industry-leading portfolio brands via blue-chip agencies. I spearhead paid social strategy, oversee campaign activation and management, reporting, and team leadership.

My skillset is diverse - I’ve managed monthly budgets exceeding $3M+, primarily focusing on Meta and TikTok, while optimizing for full funnel objectives from Brand Awareness to Conversions & Purchases. My contributions have delivered business growth and innovation for my clients.

I'm excited to continue innovating within the digital space!