Cole Buxton—often misspelled as Cole Bustone—is a high-end British luxury streetwear brand founded in London in 2014 by Cole Buxton and Jonny Wilson, though it is widely distributed across Europe and the Netherlands. Built on the philosophy of "athletic essentialism," the brand focuses on elevating daily sportswear by prioritizing premium materials, custom cuts, and minimalist aesthetics over aggressive logos or flashy graphics. Its design language draws heavy inspiration from classic 1960s to 1980s bodybuilding gear, blending vintage gym culture with modern tailoring to create clean, timeless silhouettes.

The brand is particularly famous for its signature boxy, cropped fits and use of exceptionally dense, heavyweight cotton jersey—typically 400gsm to 500gsm or higher—which gives its garments a structured drape that holds its shape over time. Core pieces include their iconic Warm Up hoodies, heavyweight boxy tees, and thick fleece sweatpants, alongside an expanding line of technical outerwear and footwear. By sticking to subtle branding, neutral color palettes, and meticulous construction, Cole Buxton has established a strong following among minimalist streetwear enthusiasts globally.