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About Björn Ólafsson

a researcher obsessed with improving animal advocacy strategies.

I work on research to improve the lives of animals and make our food systems more sustainable through my influential newsletter More Than Meats the Eye. All of my work is 100% free and used by NGOs to improve their outreach and strategies.

Recent supporters

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Thanks for the support!

Thanks for the support!

Aug 16, 2026
48 views
Environmentalists Don't Take Meat Reduction Seriously. Here's How To Change That.

Environmentalists Don't Take Meat Reduction Seriously. Here's How To Change That.

Apr 24, 2026
192 views
Meat Taxes Are Super Risky. Maybe We Can Make Them Work.

Meat Taxes Are Super Risky. Maybe We Can Make Them Work.

Apr 24, 2026
157 views
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