Meta is losing money almost 500 million every quarter because of Instagram reels. That's a two-billion-dollar loss every year. This is one of the reasons that Instagram has recently closed its real bonus initiative.
So matter launch videos to disturb the market share of TikTok during the cow with locked down. But after a couple of years better finally found out that Instagram use is very sponsor unfriendly. Because in most cases the real has to grab your attention by 0.2 seconds which is almost impossible for some of the brands to relay the message. An average watch time is 8 seconds which again sometimes does not align with many brand's messages. So technically Instagram is actually paying people to lose matter money 🤷
So this is the reason that Instagram stops pushing reels like before. Now what? Answer this these are the few things that you can actually keep in mind while planning for your Instagram posts.
Searchability
Back in the day what you need to do on Instagram is to put the right hashtags in the description and that was. But now it is every social media is trying to be searchable just like Google. So word selection in your description is getting more and more important.
Imagine someone is searching for your post, what kind of word they must be using while searching? If you find the answer to the question then add those words to the description. This is as simple as that.
Session time
Let's talk about session time. Session time is the time someone spends in your profile browsing your posts.
Once someone likes your post and really wants to see more of your content then in most cases they will browse through your posts and watch more and more of your content. If you post engaging content and clean up your old non-viral posts then you have the potential to keep someone in your feed for a while. Instagram wants every user to stay in their app as long as possible. The more you help them to achieve this goal the more you will be rewarded.
Increase session time to see what kind of posts went viral or did better previously and make similar posts like that. For reels use similar music, place, choreography, etc. For pictures is a similar type of composition, lighting, subject, and so on and so forth.
Make series
To have a good session time you can actually make a series out of certain things. For example, belly dancers then can actually make a series of 30 sec to 1-minute-long videos explaining certain moves like shimmy, camel, etc.
You can add a guide to them to help them find
To create a Guide you can save the post and go to saved post.
Hashtags
Although the dominance has ended, but Instagram hashtags still have some kind of significance in the ecosystem. In an official post a few months ago, the CEO said to use only 5 hashtags nowadays as using too many confused the algorithm. But you can actually add more if you understand a few things.
Firstly if you use many hashtags for a single niche then is a good chance you will not confuse the algorithm. So if you want to use 10 or 15 hashtags then narrow down and make them all specific. Don't use generic hashtags i.e. viral, reels, red, etc. For a belly dancer, you can add similar hashtags like:
#bellydancelove #bellydance #bellydancer #bellydanceshoutout #bellydance_shoutout #bellydancelife #bellydancersofinstagram #bellydancers #bellydancequeens #danzaoriental #danzadelvientre #raqssharqi #bellydancecostume
If you are using 5-7 hashtags then use 2 big hashtags with at least one or two million posts under the hashtag. 2-3 niche specific. 1-2 post specific.
Again for a belly dancer
#dance #bellydancer (viral)
#bellydancecostume #bellydancerslife #lovebellydance (niche specific).
#drumsolo #festival (post specific)
Best time to post
Pretty much everyone knows this but I will reiterate. Go to your analytics and see when most of your followers are active. Post then ❤️
For belly dancers, the best time is to post between 3 pm to 7 pm GMT
See when you get the best results. It's different for everybody. Test in the range of most active time
Remix, stitch, and green screen
Instagram is now pushing remixes and stitches. So I think it's a good idea to remix videos with other creators. We can actually sometimes mimic, add more value, or disagree with the creator that we are re-mixing with. The same goes for stitches. But if you use a green screen I think this will give you the best you because he is doing a new year feature and Instagram always rewards the early adaptors of a new feature.
For belly dancers, you can remix with Lurdiana because that seems to give a lot of views.
Are you can remix your videos with yourself
use your imagination
Suggest to other accounts
Log in to your Instagram with the browser and go to your bio information and checkmark the suggest other accounts option.
if it is unchecked then the posts will not be suggested to anyone
5 links
Instagram now lets you add 5 links to your profile add 2-3 and add your FB profile. That's how your true supporters will have something to look forward to and socialize. Be careful though as you do not want to mix your professional and personal life.
Share to FB
You can add your Facebook profile to your Instagram and after you pose there is an option to share to your Facebook. It's a very good idea to share your post on Facebook. Because when you share your Instagram content on Facebook it will add a button to see on Instagram. That way your videos will have more reach
Video length and retention
Instagram insight now shows the total and average watch time of your videos. See the videos and manage the length of your video accordingly. But don't make the video too short the lowest you can go is 5 seconds but even that's a little bit problematic. So if your video retention time is lower than 10 seconds then post 15 seconds long videos.
So if you have an average time of 8 seconds then you can go and post 15 seconds long videos. But if you ever what's time is 30 to 1 minute. Then post videos of length 30 seconds or 1 minute
Follow or share
At a small call to action at the end of the video or in the description of static posts. But nowadays is a very good idea to only tell your viewers just to follow or just to share.
Trend
It's still a good idea to find trendy audio and make a real from it. But recently you have had to do a better job and make the video a little better than the original or at least a little bit different than the original. And it's also important to have the same length of video as the viral video/audio. It's not going to work if the audio is 1 minute long and your video is 10 seconds long
Edit the video in the native editor
Instagram's new featured attitude video natively on Instagram. As mentioned earlier is very important to use new features. To edit your videos with the New editor. If your video is already edited and everything looks perfect then make a very small significant change with the editor.
For now, this is it. let me know your thoughts and if you disagree with anything.
lastly, I used to be a photographer in real life but had a dedicated-long struggle with social media so I know the pain of the artist who is really dedicated to their art has not found the voice to spread their amazing talent. I am here and I will always answer questions and give you advice. Here is my information again
Email [email protected] or WhatsApp/ Telegram +8801674083353
I will always get back to you if I don't keep messaging me until I answer
this is my fundraiser https://www.buymeacoffee.com/anirbanbiswas/w/12887 anything and everything will be appreciated.