Hey friends! Since you’re some of the people who have chosen to directly support the work I do, I wanted to share my latest partnership with REI and also explain one really easy way you can help when I have a brand partnership like this.
Here’s the video if you want to go give it some love:
https://www.instagram.com/reel/Dd_iLuPvUF4/?stkn=MXU3OHN2dHlhdnh6Yw==
Brand partnerships are my main source of income and a huge part of what allows me to do this as my full-time job. They help pay for the travel, hiking, filming, equipment, and frankly, the time it takes to make all the other content I create that isn’t sponsored.
I’m also pretty selective about the partnerships I take. I want them to make sense with who I am and what I actually care about, which is why getting to work with REI on this one was pretty freaking cool.
And this is where you all can make a surprisingly big difference.
When a sponsored video goes live, watching the entire thing is huge. Reposting or sharing it is even better. Liking it and leaving an actual comment helps too. All of that tells the algorithm that people care about the content, but it also shows the brand that the people who follow me actually engage when I talk about their products.
That matters when a brand looks at a campaign afterward and decides whether they want to work with me again. And successful partnerships like this make it possible for me to keep doing all the other stuff I care about without everything I post needing to be sponsored.
So thank you. Seriously. You already support what I do, and I don’t take that for granted. If you have a couple minutes today, I’d really appreciate you watching this one all the way through, leaving a comment, and especially sharing or reposting it.
Here’s the REI video one more time:
https://www.instagram.com/reel/Dd_iLuPvUF4/?stkn=MXU3OHN2dHlhdnh6Yw==