As AI enables teams to create more content with less headcount and time constraints, it is increasingly important for brands that want to stand out to develop content that resonates and builds trust with their audiences.

This audit template is meant to help small and scaling teams get a holistic view of your company’s “state of content”. It is not an SEO content audit. You will look at your content through the lenses of:

Performance
Readability
Unique POV
Discoverability
Relevance

By the end of this exercise, you will develop a better understanding of where your content shines, what gaps exist, and uncover new opportunities to outshine your competition. Plus, you'll have an informed, strategy-focused deck ready to share with your boss that will make you look super smart! (Love that for you.)

DIY Content Impact Audit (Template)