Most researchers spend their careers focused on hard skills, i.e. how to conduct surveys, how to conduct interviews, etc.
But a majority of the impact from research comes from the soft skills in research
Yet very little training happens in this area.
The soft skills in research will:
Increase your perceived value, i.e., your boss and stakeholders will see you as irreplaceable
Get quicker alignment on problems leading to less time in mind-numbing meetings
Better working relationships where you will be seen as a peer, rather than a resource to be deployed
Give you increased confidence, which will lead to better executive presence
Give you more advancement opportunities because you will be seen as a problem-solver, rather than a problem bringer
Improve your ability to communicate to all audiences in the business
The stone. cold. reality. is that impact comes from delivering decisions, not delivering research or insights.
Delivering decisions is best accomplished by developing, presenting, and defending, a point-of-view (POV).
Join a dedicated group of researchers in Insight to Impact and learn how to develop a point-of-view (POV) that transforms UX and market research into actionable (and profitable) business decisions
If you want to elevate research in your career and company, this course will give you the tools to succeed.
Remember this...
Vendors focus on delivering research reports
Consultants focus on delivering decisions
Be the consultant.