The ad with an illustrated image got 237 clicks, 28 sales, and a cost per sale of $5.35 while the ad with a real life image got 187 clicks, 16 sales and $9.37 for the cost per sale. That means the ad with an illustration has performed better than the ad with a real life image.
Running a split test on Facebook Ads has not only helped you on gaining website clicks but it has also helped you by saving your money. The split test above clearly stated the benefits brought to the business. Ad 1 performed much better than ad 2.
Let’s put this in perspective, if you had published a campaign with only Ad 2 and let it run on a larger scale with all the budget you have, you would have given up the opportunity to earn more profit using Ad 1. Besides that, the amount of cost per click will definitely be higher with the low amount of conversion rate. So that’s how split test has allowed you to save money.