Stop Firefighting: How to Be a Proactive ...

Stop Firefighting: How to Be a Proactive Account Manager

Sep 18, 2023

Welcome to another week of fantastic opportunities and exciting challenges! We all know that Mondays can be a bit of a grind, but what better way to kickstart your week than by gaining the insights and tools that can set you apart in your Key Account Management role?

In today's packed edition, you're in for a triple treat:

1️⃣ Deep Dive: Are you tired of constantly "firefighting" with your accounts? Our feature article tackles how you can switch gears from being reactive to proactive. If you've been looking to build stronger client relationships, you'll want to read this.

2️⃣ 90 Day Success Plan - KAM Edition: Struggling to make a mark in your first three months? We've got just the thing for you—a Notion template meticulously designed to ensure you're not just surviving, but thriving.

3️⃣ Worth a Look: Need more charisma in your life? Want to automate collecting customer testimonials? We've got you covered with some excellent resources and deals.

There's something here for everyone, whether you're new to the game or a seasoned pro. Trust me, you don't want to miss out on today's content—it could be the difference between just another week and the week you start changing the game.

So go ahead, grab that cup of coffee, and let's dive in!


Are you stuck in a reactive loop, continually firefighting instead of looking ahead with your accounts?

Shifting to a proactive approach is essential for strengthening trust, uncovering opportunities, and becoming an indispensable strategic partner to your clients.

But it's not easy. So, I've written an article to share some insights on how to get there:

  • Why being reactive falls critically short and locks you into an endless catch-up cycle

  • The core benefits of proactivity like increased sales and competitive differentiation

  • 10 tips to implement proactivity while avoiding common pitfalls

  • How to use technology and achieve the optimal balance with reactive tactics

Being proactive takes work but pays off exponentially in transforming account relationships and performance.

Gain this competitive advantage by reading the full article here. You can also listen to an audio version and download a PDF copy once you're there.

The future belongs to the proactive - will you lead or lag behind? 



Ready to Own Your First 90 Days as a Key Account Manager?

Navigating the whirlwind of the first 90 days in new key account management role can be overwhelming. We're talking high stakes, high pressure, and high expectations.

🎉 Introducing the Game-Changer: Your 90-Day Blueprint for KAM Domination!

Say goodbye to overwhelm and hello to confidence. I've just launched the ultimate survival kit: The 90 Day Success Plan for Key Account Managers. It's taken endless hours to perfect this plan (I'm not kidding - it's been a real passion project) and I'm excited to share it with you.

This plug-and-play Notion template is your ticket to:

  • Shine bright from Day One 

  • Master the nuances of your key accounts 

  • Forge iron-clad relationships 

  • Get on the radar of leadership

  • Smash those sales and engagement targets

🛠️ What's Inside this Power-Pack? 

  •  Meticulously designed weekly and monthly planners

  • Over 400 laser-focused tasks to keep you on track

  • Real-time progress trackers

  • Wisdom nuggets, pro-tips, and so much more!

🎁 Exclusive Deal for You!

Don't miss out! Usually priced at $14.99, grab it now for just $9.99 when you use code KAMBOSS at checkout. But hurry, this offer is exclusive to the first 50 people.

Blow them away in your first 90 days and leave no doubt that you're the powerhouse they've been waiting for! Click to secure your roadmap to unshakeable confidence and exceptional results


The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

For my U.S. based Kindle owners, for a limited time Amazon is offering this fantastic book on mastering charisma for only $1.99

Bonjoro Testimonials

If you searching for an automated solution to collect customer video testimonials, check out Bonjoro Testimonials. Right now they have a lifetime deal for only $49. I just grabbed a license myself and so far so good.


Dex is a free personal CRM that reminds me to keep in touch with my clients and my network. Integrates with LinkedIn and email. It's been a game-changer (and a life-saver) to help me be more proactive with my clients.


If today's tips helped you, consider spreading the word within your network

Let me leave you with this little dad joke that for no reason at all, gave me a hearty laugh:

Why did the scarecrow win an award?

Because he was outstanding in his field!

Until next week! 


The KAM Coach

P.S. When you're ready, here are some ways I can help you:

1. Join The KAM Club: Get access to unmatched training, open office hours, exclusive templates, and a community of experts.

2. Try KAM Fundamentals: My 6-week training journey to build trusted advisor relationships and boost client revenue.

3. Get Career Coaching: Whether you need interview prep, first 90 day support, or help at any career stage, I offer tailored coaching programs.

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