When I started putting together Marketing with AI.rocks I thought about content tools; generating ideas, or even articles, to use on social, or in advertising. Recently I added in a couple of new tools that weren't content-based:
The second of these has quickly become my favourite little AI tool. Helping cut through email waffle and get to the point. The content tools though… they've been less useful. I've found the results of AI content tools to be generic. They're fine as a starting point but much work is needed to take the results into something truly useful.
Which means I'm giving myself two objectives for where I take the website next:
Think up more useful tools to handle specific business jobs.
Create a training data set for the content tools, to make their results more focused.
For the first objective, I'm going to think about things I do a lot in my day job and how I could use AI to make my day go quicker. For the second, I'm going to find some open, public examples of marketing best practice I can plug into the AI and help it understand what results will be useful.