The 4P Thinking Tool

The 4P Thinking Tool

Dec 04, 2023

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A creativity theory from the 1960's is one of the most powerful thinking tools I know. Mel Rhodes came up with the 4Ps while seeking to write a unifying definition of creativity. He basically admitted he could not, positing this ' framework' instead.

Basically, to have creativity, you need these 4 pillars:

Person

Process

Product

Place

THIS VIDEO explains how you can use the framework as a creative thinking tool to help you solve problems, overcome blockages, innovate and change.

Enjoy!

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