
A creativity theory from the 1960's is one of the most powerful thinking tools I know. Mel Rhodes came up with the 4Ps while seeking to write a unifying definition of creativity. He basically admitted he could not, positing this ' framework' instead.
Basically, to have creativity, you need these 4 pillars:
Person
Process
Product
Place
THIS VIDEO explains how you can use the framework as a creative thinking tool to help you solve problems, overcome blockages, innovate and change.
Enjoy!
